DeerLake/White Bay South Area

The Deer Lake/White Bay South Primary Health Care Area includes the following communities in the Western Region of Newfoundland and Labrador:
 
-  Deer Lake, including St. Jude's
-  Howley
-  Reidville
-  Cormack
-  Jack Ladder, Big Bonne Bay Pond
-  Hampden, including surrounding communities of Beaches, George's Cove, Fox Point, and Rooms
-  Pollards Point
-  Sop's Arm
-  Jackson's Arm

The population of the Deer Lake/White Bay Primary Health Care catchment area was 11,320 in 2011, a decrease of 0.5 per cent since 2006.                                                                                                                              
The Town of Deer Lake is the largest and busiest town in the Deer Lake/White Bay area.   Located at the intersection of the Trans-Canada Highway and the Viking Trail on Newfoundland and Labrador's west coast, this regional service town has shopping, restaurants, banking, medical and recreational services, in addition to Deer Lake Regional Airport, the main airport in the region.   Deer Lake Medical Clinic has three fee-for service General Practitioners, one salaried General Practitioner, a Nurse Practitioner, a Dental Office with two dentists, as well as Laboratory and X-Ray services.   Clinics operate each weekday with Western Memorial Regional Hospital in Corner Brook (52 km from Deer Lake) providing coverage for evening and weekend emergencies. At the Farm Road Office, in close proximity to the clinic, Western Health also offers services such as: Mental Health and Addictions Services, Public Health Nursing, Behavioral and Child Management, Home Care and Wound/Dressing Care.   These primary health care services are supported by two pharmacies, physiotherapy, denturist, chiropractic, and optometry services, and an ambulance service.  

Many services, including health services, education, child care and Learning, Churches and Police are provided from Deer Lake to its surrounding communities:
-  Primarily a farming community, Cormack is located at the base of the Great Northern Peninsula, and is 19 kilometers from Deer Lake.  
-  Reidville is a small town located along the Humber River directly across from the Deer Lake Regional Airport and seven kilometres from the Town.
-  Howley is located on Route 401 off the Trans-Canada Highway, approximately 46 kilometers away.  
-  Pollard's Point and its neighboring community of Sop's Arm are located in White Bay, on the east side of Newfoundland's Northern Peninsula.   They are located 95 and 100 kilometres from Deer Lake, respectively.   Also located in the White Bay area are the communities of Jackson's Arm (113 kilometres from Deer Lake) and Hampden (68 kilometres from Deer Lake).

The second largest town in the Deer Lake/White Bay PHC area, Pasadena, is a growing community, close to a full range of services in nearby Corner Brook (30 km) and Deer Lake (24 km).   This community is well known as an attractive town with a rural lifestyle.                                                                                                                                                                                                                       A Primary Health Care Management Team monitors and supports the development of Primary Health Care in the Deer Lake/White Bay South area.     A multidisciplinary Primary Health Care Team works together to maintain and improve the services provided to residents in the area, adhering to the Principles of Primary Health Care and incorporating the determinants of health.

In partnership with these teams, a Community Advisory Committee (CAC) provides support and assistance in planning, implementing and evaluating Primary Health Care initiatives to improve the health and well-being of residents in the Deer Lake/White Bay area. The Deer Lake/White Bay South Community Advisory Committee was formed in 2009 and is comprised of community members representing towns, churches, volunteer, youth, senior groups and other agencies, including representatives from Western Health.

Since 2009, the CAC has been supporting initiatives in Deer Lake/White Bay to support enhanced well-being of area residents throughout the lifespan. This includes best practice initiatives that support Western Health's strategic goal of enhanced health promotion, as well as other appropriate health promotion activities that address the unique health needs of the area.
 
As an example, in 2010, as a means of addressing the low intake of fruits and vegetables and low physical activity levels of area youth, the committee developed what became known as the Kids Live Well Marathon. The event was strongly supported by community agencies and volunteers, and was very well attended in five communities within the region. As a result, the event was held again in 2011, 2012 and 2013, with registrations growing to nearly double in some communities.
 
The Kids Live Well Marathon is a 42-day event with registration at local Canada Day festivities in most communities. On registration day, children and their parents/guardians sign a pledge sheet indicating that they will do their best to participate in daily healthy eating and physical activity. They receive a tracking sheet with information on recommendations for physical activity and healthy eating as per Canada's Food Guide.   Throughout the 42-day event, educational sessions offer information on topics including healthy eating, physical activity, injury prevention (helmet safety) and mental health.   The event is coordinated by the CAC, in partnership with local volunteers and community organizations.
 
It is the hope of the CAC that initiatives such as the Kids Live Well Marathon will provide children, youth and families with the knowledge they need to make healthy choices to eat well, be active and prevent chronic disease.
 
In 2014-15, the Deer Lake/White Bay CAC is focusing on expanding its membership to achieve representation from additional communities within the area.   For more information on the CAC, its role and how to become a member, click here.